Gay lesbian buying power
LGBTQ Marketing and Advertising Human Rights Campaign
The estimate was originally derived in a joint study by both organizations entitled, The Gay and Lesbian Market in the U. S. : Trends and Opportunities in the LGBT Community, 6th edition. In 2009, the gay buying power projection was estimated at 732 billion.
The Gay and Lesbian Market in the US: Trends and
LGBT Purchasing Power Near 1 Trillion Rivals Other Minorities. The combined buying power of U. S. lesbian, gay, bisexual and transgender adults rose about 3. 7 percent to 917 billion last year, rivaling the disposable income of other American minority groups, according to an annual analysis.
Americas LGBT 2014 buying power estimated at 884 billion
" LGBT buying power is an economic marker that helps benchmark Americas diverse lesbian, gay, bisexual and transgender communities, " said Justin Nelson, National Gay& Lesbian Chamber of Commerce (NGLCC) cofounder and president, in a statement.